Maren Holt
Fractional CMO
ESSAY
How to hire your fractional CMO’s replacement
How to hire your fractional CMO’s replacement
How to hire your fractional CMO’s replacement
9 min
The best fractional engagements end with a hire. Here’s the shortlist process I run, and the questions that matter most.
The best fractional engagements end with a hire. Here’s the shortlist process I run, and the questions that matter most.
“The goal of a fractional CMO is to become unnecessary.”
Start in month six
By month six the role is clear enough to write down. I draft the job description, the first-year plan and the three numbers they’ll own.
The shortlist
I run the first two rounds, the CEO runs the last. The final question is always the same: what would you stop doing in your first month?
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
Maren Holt
Fractional CMO
ESSAY
How to hire your fractional CMO’s replacement
How to hire your fractional CMO’s replacement
How to hire your fractional CMO’s replacement
9 min
The best fractional engagements end with a hire. Here’s the shortlist process I run, and the questions that matter most.
The best fractional engagements end with a hire. Here’s the shortlist process I run, and the questions that matter most.
“The goal of a fractional CMO is to become unnecessary.”
Start in month six
By month six the role is clear enough to write down. I draft the job description, the first-year plan and the three numbers they’ll own.
The shortlist
I run the first two rounds, the CEO runs the last. The final question is always the same: what would you stop doing in your first month?
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
Maren Holt
Fractional CMO
ESSAY
How to hire your fractional CMO’s replacement
How to hire your fractional CMO’s replacement
How to hire your fractional CMO’s replacement
9 min
The best fractional engagements end with a hire. Here’s the shortlist process I run, and the questions that matter most.
The best fractional engagements end with a hire. Here’s the shortlist process I run, and the questions that matter most.
“The goal of a fractional CMO is to become unnecessary.”
Start in month six
By month six the role is clear enough to write down. I draft the job description, the first-year plan and the three numbers they’ll own.
The shortlist
I run the first two rounds, the CEO runs the last. The final question is always the same: what would you stop doing in your first month?
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.