Maren Holt
Fractional CMO
THURSDAYS
Hey, I’m Maren!
I run marketing for software companies, one day a week.
A fractional CMO for B2B software. I sit in your leadership meeting, own the marketing number and hire the team, then hand it all over.
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Fractional marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product, Eng
Marketing
Maren Holt
Sales, Finance
Hired by Maren
Content lead
Hired by Maren
Demand gen
ABOUT
Things people ask me before the first call.
Who is this?
Maren Holt. Fifteen years in B2B marketing, the last six as a fractional CMO. Before that I taught high‑school economics, still the best sales training I’ve had.
Austin, and Berlin twice a month
Where have you been CMO?
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Six companies since 2020. Two right now, one slot open.
WORK
What changed after I joined.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
Built an inbound engine, hired the team, then handed it over.
“She hired her own replacement and left us with twice the pipeline.”
Anna Weiss
CEO, Ledgerline
Pipeline by source, 2024
When I joined
2.1×
pipeline in four quarters
Northbeam
Now
Fintech
Jun 2025 – now
Cost per new customer, 2025
−33%
When I joined
Let go of the agency and moved the budget into partners.
Okapi Health
Now
Health software
Jan 2026 – now
Hospital pilots signed in Germany, Q1 2026
12
Launched in Germany with twelve hospital pilots.
RECEIPTS
What clients sent me, unedited.
#leadership
Priya Nair
9:14 AM
Pipeline review this morning was the first one where nobody argued about the numbers. Thank you @Maren.
From: Tom Becker, CFO, Northbeam
Re: the board meeting
Maren, the board asked who wrote the marketing section. I said you did. They want you on the next call. Also, thank you for talking us out of the agency. That saved us about $300k this year.
Tom
Voice note, 0:14
“Honestly the biggest thing is she hired people better than her, and then she left. Who does that? Our Head of Marketing came straight off her shortlist.”
Anna Weiss
CEO, Ledgerline
Recommendation
Dana Brooks recommended Maren
The only marketer I’ve worked with who asked to sit in on sales calls before writing a single word.
VP Sales, Northbeam
Q3 board notes, p. 2
Marketing now sources 41% of pipeline, up from 6% a year ago.
Wen Liu
this is Maren’s doing
Direct message
Wen Liu
CTO, 4:52 PM
Quick one. Can we keep you for another six months? Asking for the whole team.
PRICING
The whole price, on one page.
Invoice
No. 0045
From
Maren Holt
Austin, Texas
Bill to
Your company
Attn: your CEO
3‑MONTH TRIAL
Item
Amount
Fractional CMO, one day a week
$12,000 / mo
A seat in your leadership meeting
Included
A written 90‑day plan, signed off by week four
Included
Hiring your first marketers
Included
A shortlist for my replacement
Included
Slack between Thursdays, replies within a day
Included
Total
$12,000 / month
Month to month after the trial, with 30 days’ notice either way. You keep the plan, the dashboards and everyone I hired.
Not ready for a retainer?
$9,500
Two weeks, one time
I interview your team and five customers.
You get a written 90‑day plan.
You run it yourself, or hire me to.
Probably not a fit if…
You haven’t found product–market fit yet.
You need an ads person, not a CMO.
You want a 40‑slide strategy deck.
I’ll tell you on the first call if I think so.
WRITING
I write one thing a week. These are the useful ones.
Most read
Your first marketing hire should not be a Head of Marketing
Most seed and Series A companies hire a Head of Marketing first and regret it within a year. The role is too senior to do the work and too junior to set the strategy.
“Hire the doer first. Borrow the strategist.”
31,400 reads
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
YOUR TURN
Your org chart has a gap. I fill it on Thursdays.
Book 30 minutes. If I’m not the right person for it, I’ll tell you who is.
CEO
Your CEO
Product
Engineering
Sales
Marketing
Open from 5 Nov
← this one
THURSDAYS
Hey, I’m Maren!
I run marketing for software companies, one day a week.
A fractional CMO for B2B software. I sit in your leadership meeting, own the marketing number and hire the team, then hand it all over.
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Fractional marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product, Eng
Marketing
Maren Holt
Sales, Finance
Hired by Maren
Content lead
Hired by Maren
Demand gen
ABOUT
Things people ask me before the first call.
Who is this?
Maren Holt. Fifteen years in B2B marketing, the last six as a fractional CMO. Before that I taught high‑school economics, still the best sales training I’ve had.
Austin, and Berlin twice a month
Where have you been CMO?
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Six companies since 2020. Two right now, one slot open.
WORK
What changed after I joined.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
Built an inbound engine, hired the team, then handed it over.
“She hired her own replacement and left us with twice the pipeline.”
Anna Weiss
CEO, Ledgerline
Pipeline by source, 2024
When I joined
2.1×
pipeline in four quarters
Northbeam
Now
Fintech
Jun 2025 – now
Cost per new customer, 2025
−33%
When I joined
Let go of the agency and moved the budget into partners.
Okapi Health
Now
Health software
Jan 2026 – now
Hospital pilots signed in Germany, Q1 2026
12
Launched in Germany with twelve hospital pilots.
RECEIPTS
What clients sent me, unedited.
#leadership
Priya Nair
9:14 AM
Pipeline review this morning was the first one where nobody argued about the numbers. Thank you @Maren.
From: Tom Becker, CFO, Northbeam
Re: the board meeting
Maren, the board asked who wrote the marketing section. I said you did. They want you on the next call. Also, thank you for talking us out of the agency. That saved us about $300k this year.
Tom
Voice note, 0:14
“Honestly the biggest thing is she hired people better than her, and then she left. Who does that? Our Head of Marketing came straight off her shortlist.”
Anna Weiss
CEO, Ledgerline
Recommendation
Dana Brooks recommended Maren
The only marketer I’ve worked with who asked to sit in on sales calls before writing a single word.
VP Sales, Northbeam
Q3 board notes, p. 2
Marketing now sources 41% of pipeline, up from 6% a year ago.
Wen Liu
this is Maren’s doing
Direct message
Wen Liu
CTO, 4:52 PM
Quick one. Can we keep you for another six months? Asking for the whole team.
PRICING
The whole price, on one page.
Invoice
No. 0045
From
Maren Holt
Austin, Texas
Bill to
Your company
Attn: your CEO
3‑MONTH TRIAL
Item
Amount
Fractional CMO, one day a week
$12,000 / mo
A seat in your leadership meeting
Included
A written 90‑day plan, signed off by week four
Included
Hiring your first marketers
Included
A shortlist for my replacement
Included
Slack between Thursdays, replies within a day
Included
Total
$12,000 / month
Month to month after the trial, with 30 days’ notice either way. You keep the plan, the dashboards and everyone I hired.
Not ready for a retainer?
$9,500
Two weeks, one time
I interview your team and five customers.
You get a written 90‑day plan.
You run it yourself, or hire me to.
Probably not a fit if…
You haven’t found product–market fit yet.
You need an ads person, not a CMO.
You want a 40‑slide strategy deck.
I’ll tell you on the first call if I think so.
WRITING
I write one thing a week. These are the useful ones.
Most read
Your first marketing hire should not be a Head of Marketing
Most seed and Series A companies hire a Head of Marketing first and regret it within a year. The role is too senior to do the work and too junior to set the strategy.
“Hire the doer first. Borrow the strategist.”
31,400 reads
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
YOUR TURN
Your org chart has a gap. I fill it on Thursdays.
Book 30 minutes. If I’m not the right person for it, I’ll tell you who is.
CEO
Your CEO
Product
Engineering
Sales
Marketing
Open from 5 Nov
← this one
THURSDAYS
Hey, I’m Maren!
I run marketing for software companies, one day a week.
A fractional CMO for B2B software. I sit in your leadership meeting, own the marketing number and hire the team, then hand it all over.
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Fractional marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product, Eng
Marketing
Maren Holt
Sales, Finance
Hired by Maren
Content lead
Hired by Maren
Demand gen
ABOUT
Things people ask me before the first call.
Who is this?
Maren Holt. Fifteen years in B2B marketing, the last six as a fractional CMO. Before that I taught high‑school economics, still the best sales training I’ve had.
Austin, and Berlin twice a month
Where have you been CMO?
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Six companies since 2020. Two right now, one slot open.
WORK
What changed after I joined.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
Built an inbound engine, hired the team, then handed it over.
“She hired her own replacement and left us with twice the pipeline.”
Anna Weiss
CEO, Ledgerline
Pipeline by source, 2024
When I joined
2.1×
pipeline in four quarters
Northbeam
Now
Fintech
Jun 2025 – now
Cost per new customer, 2025
−33%
When I joined
Let go of the agency and moved the budget into partners.
Okapi Health
Now
Health software
Jan 2026 – now
Hospital pilots signed in Germany, Q1 2026
12
Launched in Germany with twelve hospital pilots.
RECEIPTS
What clients sent me, unedited.
#leadership
Priya Nair
9:14 AM
Pipeline review this morning was the first one where nobody argued about the numbers. Thank you @Maren.
From: Tom Becker, CFO, Northbeam
Re: the board meeting
Maren, the board asked who wrote the marketing section. I said you did. They want you on the next call. Also, thank you for talking us out of the agency. That saved us about $300k this year.
Tom
Voice note, 0:14
“Honestly the biggest thing is she hired people better than her, and then she left. Who does that? Our Head of Marketing came straight off her shortlist.”
Anna Weiss
CEO, Ledgerline
Recommendation
Dana Brooks recommended Maren
The only marketer I’ve worked with who asked to sit in on sales calls before writing a single word.
VP Sales, Northbeam
Q3 board notes, p. 2
Marketing now sources 41% of pipeline, up from 6% a year ago.
Wen Liu
this is Maren’s doing
Direct message
Wen Liu
CTO, 4:52 PM
Quick one. Can we keep you for another six months? Asking for the whole team.
PRICING
The whole price, on one page.
Invoice
No. 0045
From
Maren Holt
Austin, Texas
Bill to
Your company
Attn: your CEO
3‑MONTH TRIAL
Item
Amount
Fractional CMO, one day a week
$12,000 / mo
A seat in your leadership meeting
Included
A written 90‑day plan, signed off by week four
Included
Hiring your first marketers
Included
A shortlist for my replacement
Included
Slack between Thursdays, replies within a day
Included
Total
$12,000 / month
Month to month after the trial, with 30 days’ notice either way. You keep the plan, the dashboards and everyone I hired.
Not ready for a retainer?
$9,500
Two weeks, one time
I interview your team and five customers.
You get a written 90‑day plan.
You run it yourself, or hire me to.
Probably not a fit if…
You haven’t found product–market fit yet.
You need an ads person, not a CMO.
You want a 40‑slide strategy deck.
I’ll tell you on the first call if I think so.
WRITING
I write one thing a week. These are the useful ones.
Most read
Your first marketing hire should not be a Head of Marketing
Most seed and Series A companies hire a Head of Marketing first and regret it within a year. The role is too senior to do the work and too junior to set the strategy.
“Hire the doer first. Borrow the strategist.”
31,400 reads
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
YOUR TURN
Your org chart has a gap. I fill it on Thursdays.
Book 30 minutes. If I’m not the right person for it, I’ll tell you who is.
CEO
Your CEO
Product
Engineering
Sales
Marketing
Open from 5 Nov
← this one
Maren Holt
Fractional CMO
THURSDAYS
Hey, I’m Maren!
I run marketing for software companies, one day a week.
A fractional CMO for B2B software. I sit in your leadership meeting, own the marketing number and hire the team, then hand it all over.
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Fractional marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product, Eng
Marketing
Maren Holt
Sales, Finance
Hired by Maren
Content lead
Hired by Maren
Demand gen
ABOUT
Things people ask me before the first call.
Who is this?
Maren Holt. Fifteen years in B2B marketing, the last six as a fractional CMO. Before that I taught high‑school economics, still the best sales training I’ve had.
Austin, and Berlin twice a month
Where have you been CMO?
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Six companies since 2020. Two right now, one slot open.
WORK
What changed after I joined.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
Built an inbound engine, hired the team, then handed it over.
“She hired her own replacement and left us with twice the pipeline.”
Anna Weiss
CEO, Ledgerline
Pipeline by source, 2024
When I joined
2.1×
pipeline in four quarters
Northbeam
Now
Fintech
Jun 2025 – now
Cost per new customer, 2025
−33%
When I joined
Let go of the agency and moved the budget into partners.
Okapi Health
Now
Health software
Jan 2026 – now
Hospital pilots signed in Germany, Q1 2026
12
Launched in Germany with twelve hospital pilots.
RECEIPTS
What clients sent me, unedited.
#leadership
Priya Nair
9:14 AM
Pipeline review this morning was the first one where nobody argued about the numbers. Thank you @Maren.
From: Tom Becker, CFO, Northbeam
Re: the board meeting
Maren, the board asked who wrote the marketing section. I said you did. They want you on the next call. Also, thank you for talking us out of the agency. That saved us about $300k this year.
Tom
Voice note, 0:14
“Honestly the biggest thing is she hired people better than her, and then she left. Who does that? Our Head of Marketing came straight off her shortlist.”
Anna Weiss
CEO, Ledgerline
Recommendation
Dana Brooks recommended Maren
The only marketer I’ve worked with who asked to sit in on sales calls before writing a single word.
VP Sales, Northbeam
Q3 board notes, p. 2
Marketing now sources 41% of pipeline, up from 6% a year ago.
Wen Liu
this is Maren’s doing
Direct message
Wen Liu
CTO, 4:52 PM
Quick one. Can we keep you for another six months? Asking for the whole team.
PRICING
The whole price, on one page.
Invoice
No. 0045
From
Maren Holt
Austin, Texas
Bill to
Your company
Attn: your CEO
3‑MONTH TRIAL
Item
Amount
Fractional CMO, one day a week
$12,000 / mo
A seat in your leadership meeting
Included
A written 90‑day plan, signed off by week four
Included
Hiring your first marketers
Included
A shortlist for my replacement
Included
Slack between Thursdays, replies within a day
Included
Total
$12,000 / month
Month to month after the trial, with 30 days’ notice either way. You keep the plan, the dashboards and everyone I hired.
Not ready for a retainer?
$9,500
Two weeks, one time
I interview your team and five customers.
You get a written 90‑day plan.
You run it yourself, or hire me to.
Probably not a fit if…
You haven’t found product–market fit yet.
You need an ads person, not a CMO.
You want a 40‑slide strategy deck.
I’ll tell you on the first call if I think so.
WRITING
I write one thing a week. These are the useful ones.
Most read
Your first marketing hire should not be a Head of Marketing
Most seed and Series A companies hire a Head of Marketing first and regret it within a year. The role is too senior to do the work and too junior to set the strategy.
“Hire the doer first. Borrow the strategist.”
31,400 reads
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
YOUR TURN
Your org chart has a gap. I fill it on Thursdays.
Book 30 minutes. If I’m not the right person for it, I’ll tell you who is.
CEO
Your CEO
Product
Engineering
Sales
Marketing
Open from 5 Nov
← this one
THURSDAYS
Hey, I’m Maren!
I run marketing for software companies, one day a week.
A fractional CMO for B2B software. I sit in your leadership meeting, own the marketing number and hire the team, then hand it all over.
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Fractional marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product, Eng
Marketing
Maren Holt
Sales, Finance
Hired by Maren
Content lead
Hired by Maren
Demand gen
ABOUT
Things people ask me before the first call.
Who is this?
Maren Holt. Fifteen years in B2B marketing, the last six as a fractional CMO. Before that I taught high‑school economics, still the best sales training I’ve had.
Austin, and Berlin twice a month
Where have you been CMO?
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Six companies since 2020. Two right now, one slot open.
WORK
What changed after I joined.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
Built an inbound engine, hired the team, then handed it over.
“She hired her own replacement and left us with twice the pipeline.”
Anna Weiss
CEO, Ledgerline
Pipeline by source, 2024
When I joined
2.1×
pipeline in four quarters
Northbeam
Now
Fintech
Jun 2025 – now
Cost per new customer, 2025
−33%
When I joined
Let go of the agency and moved the budget into partners.
Okapi Health
Now
Health software
Jan 2026 – now
Hospital pilots signed in Germany, Q1 2026
12
Launched in Germany with twelve hospital pilots.
RECEIPTS
What clients sent me, unedited.
#leadership
Priya Nair
9:14 AM
Pipeline review this morning was the first one where nobody argued about the numbers. Thank you @Maren.
From: Tom Becker, CFO, Northbeam
Re: the board meeting
Maren, the board asked who wrote the marketing section. I said you did. They want you on the next call. Also, thank you for talking us out of the agency. That saved us about $300k this year.
Tom
Voice note, 0:14
“Honestly the biggest thing is she hired people better than her, and then she left. Who does that? Our Head of Marketing came straight off her shortlist.”
Anna Weiss
CEO, Ledgerline
Recommendation
Dana Brooks recommended Maren
The only marketer I’ve worked with who asked to sit in on sales calls before writing a single word.
VP Sales, Northbeam
Q3 board notes, p. 2
Marketing now sources 41% of pipeline, up from 6% a year ago.
Wen Liu
this is Maren’s doing
Direct message
Wen Liu
CTO, 4:52 PM
Quick one. Can we keep you for another six months? Asking for the whole team.
PRICING
The whole price, on one page.
Invoice
No. 0045
From
Maren Holt
Austin, Texas
Bill to
Your company
Attn: your CEO
3‑MONTH TRIAL
Item
Amount
Fractional CMO, one day a week
$12,000 / mo
A seat in your leadership meeting
Included
A written 90‑day plan, signed off by week four
Included
Hiring your first marketers
Included
A shortlist for my replacement
Included
Slack between Thursdays, replies within a day
Included
Total
$12,000 / month
Month to month after the trial, with 30 days’ notice either way. You keep the plan, the dashboards and everyone I hired.
Not ready for a retainer?
$9,500
Two weeks, one time
I interview your team and five customers.
You get a written 90‑day plan.
You run it yourself, or hire me to.
Probably not a fit if…
You haven’t found product–market fit yet.
You need an ads person, not a CMO.
You want a 40‑slide strategy deck.
I’ll tell you on the first call if I think so.
WRITING
I write one thing a week. These are the useful ones.
Most read
Your first marketing hire should not be a Head of Marketing
Most seed and Series A companies hire a Head of Marketing first and regret it within a year. The role is too senior to do the work and too junior to set the strategy.
“Hire the doer first. Borrow the strategist.”
31,400 reads
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
YOUR TURN
Your org chart has a gap. I fill it on Thursdays.
Book 30 minutes. If I’m not the right person for it, I’ll tell you who is.
CEO
Your CEO
Product
Engineering
Sales
Marketing
Open from 5 Nov
← this one
THURSDAYS
Hey, I’m Maren!
I run marketing for software companies, one day a week.
A fractional CMO for B2B software. I sit in your leadership meeting, own the marketing number and hire the team, then hand it all over.
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Fractional marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product, Eng
Marketing
Maren Holt
Sales, Finance
Hired by Maren
Content lead
Hired by Maren
Demand gen
ABOUT
Things people ask me before the first call.
Who is this?
Maren Holt. Fifteen years in B2B marketing, the last six as a fractional CMO. Before that I taught high‑school economics, still the best sales training I’ve had.
Austin, and Berlin twice a month
Where have you been CMO?
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Six companies since 2020. Two right now, one slot open.
WORK
What changed after I joined.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
Built an inbound engine, hired the team, then handed it over.
“She hired her own replacement and left us with twice the pipeline.”
Anna Weiss
CEO, Ledgerline
Pipeline by source, 2024
When I joined
2.1×
pipeline in four quarters
Northbeam
Now
Fintech
Jun 2025 – now
Cost per new customer, 2025
−33%
When I joined
Let go of the agency and moved the budget into partners.
Okapi Health
Now
Health software
Jan 2026 – now
Hospital pilots signed in Germany, Q1 2026
12
Launched in Germany with twelve hospital pilots.
RECEIPTS
What clients sent me, unedited.
#leadership
Priya Nair
9:14 AM
Pipeline review this morning was the first one where nobody argued about the numbers. Thank you @Maren.
From: Tom Becker, CFO, Northbeam
Re: the board meeting
Maren, the board asked who wrote the marketing section. I said you did. They want you on the next call. Also, thank you for talking us out of the agency. That saved us about $300k this year.
Tom
Voice note, 0:14
“Honestly the biggest thing is she hired people better than her, and then she left. Who does that? Our Head of Marketing came straight off her shortlist.”
Anna Weiss
CEO, Ledgerline
Recommendation
Dana Brooks recommended Maren
The only marketer I’ve worked with who asked to sit in on sales calls before writing a single word.
VP Sales, Northbeam
Q3 board notes, p. 2
Marketing now sources 41% of pipeline, up from 6% a year ago.
Wen Liu
this is Maren’s doing
Direct message
Wen Liu
CTO, 4:52 PM
Quick one. Can we keep you for another six months? Asking for the whole team.
PRICING
The whole price, on one page.
Invoice
No. 0045
From
Maren Holt
Austin, Texas
Bill to
Your company
Attn: your CEO
3‑MONTH TRIAL
Item
Amount
Fractional CMO, one day a week
$12,000 / mo
A seat in your leadership meeting
Included
A written 90‑day plan, signed off by week four
Included
Hiring your first marketers
Included
A shortlist for my replacement
Included
Slack between Thursdays, replies within a day
Included
Total
$12,000 / month
Month to month after the trial, with 30 days’ notice either way. You keep the plan, the dashboards and everyone I hired.
Not ready for a retainer?
$9,500
Two weeks, one time
I interview your team and five customers.
You get a written 90‑day plan.
You run it yourself, or hire me to.
Probably not a fit if…
You haven’t found product–market fit yet.
You need an ads person, not a CMO.
You want a 40‑slide strategy deck.
I’ll tell you on the first call if I think so.
WRITING
I write one thing a week. These are the useful ones.
Most read
Your first marketing hire should not be a Head of Marketing
Most seed and Series A companies hire a Head of Marketing first and regret it within a year. The role is too senior to do the work and too junior to set the strategy.
“Hire the doer first. Borrow the strategist.”
31,400 reads
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
YOUR TURN
Your org chart has a gap. I fill it on Thursdays.
Book 30 minutes. If I’m not the right person for it, I’ll tell you who is.
CEO
Your CEO
Product
Engineering
Sales
Marketing
Open from 5 Nov
← this one
Maren Holt
Fractional CMO
THURSDAYS
Hey, I’m Maren!
I run marketing for software companies, one day a week.
A fractional CMO for B2B software. I sit in your leadership meeting, own the marketing number and hire the team, then hand it all over.
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Fractional marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product, Eng
Marketing
Maren Holt
Sales, Finance
Hired by Maren
Content lead
Hired by Maren
Demand gen
ABOUT
Things people ask me before the first call.
Who is this?
Maren Holt. Fifteen years in B2B marketing, the last six as a fractional CMO. Before that I taught high‑school economics, still the best sales training I’ve had.
Austin, and Berlin twice a month
Where have you been CMO?
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Six companies since 2020. Two right now, one slot open.
WORK
What changed after I joined.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
Built an inbound engine, hired the team, then handed it over.
“She hired her own replacement and left us with twice the pipeline.”
Anna Weiss
CEO, Ledgerline
Pipeline by source, 2024
When I joined
2.1×
pipeline in four quarters
Northbeam
Now
Fintech
Jun 2025 – now
Cost per new customer, 2025
−33%
When I joined
Let go of the agency and moved the budget into partners.
Okapi Health
Now
Health software
Jan 2026 – now
Hospital pilots signed in Germany, Q1 2026
12
Launched in Germany with twelve hospital pilots.
RECEIPTS
What clients sent me, unedited.
#leadership
Priya Nair
9:14 AM
Pipeline review this morning was the first one where nobody argued about the numbers. Thank you @Maren.
From: Tom Becker, CFO, Northbeam
Re: the board meeting
Maren, the board asked who wrote the marketing section. I said you did. They want you on the next call. Also, thank you for talking us out of the agency. That saved us about $300k this year.
Tom
Voice note, 0:14
“Honestly the biggest thing is she hired people better than her, and then she left. Who does that? Our Head of Marketing came straight off her shortlist.”
Anna Weiss
CEO, Ledgerline
Recommendation
Dana Brooks recommended Maren
The only marketer I’ve worked with who asked to sit in on sales calls before writing a single word.
VP Sales, Northbeam
Q3 board notes, p. 2
Marketing now sources 41% of pipeline, up from 6% a year ago.
Wen Liu
this is Maren’s doing
Direct message
Wen Liu
CTO, 4:52 PM
Quick one. Can we keep you for another six months? Asking for the whole team.
PRICING
The whole price, on one page.
Invoice
No. 0045
From
Maren Holt
Austin, Texas
Bill to
Your company
Attn: your CEO
3‑MONTH TRIAL
Item
Amount
Fractional CMO, one day a week
$12,000 / mo
A seat in your leadership meeting
Included
A written 90‑day plan, signed off by week four
Included
Hiring your first marketers
Included
A shortlist for my replacement
Included
Slack between Thursdays, replies within a day
Included
Total
$12,000 / month
Month to month after the trial, with 30 days’ notice either way. You keep the plan, the dashboards and everyone I hired.
Not ready for a retainer?
$9,500
Two weeks, one time
I interview your team and five customers.
You get a written 90‑day plan.
You run it yourself, or hire me to.
Probably not a fit if…
You haven’t found product–market fit yet.
You need an ads person, not a CMO.
You want a 40‑slide strategy deck.
I’ll tell you on the first call if I think so.
WRITING
I write one thing a week. These are the useful ones.
Most read
Your first marketing hire should not be a Head of Marketing
Most seed and Series A companies hire a Head of Marketing first and regret it within a year. The role is too senior to do the work and too junior to set the strategy.
“Hire the doer first. Borrow the strategist.”
31,400 reads
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
YOUR TURN
Your org chart has a gap. I fill it on Thursdays.
Book 30 minutes. If I’m not the right person for it, I’ll tell you who is.
CEO
Your CEO
Product
Engineering
Sales
Marketing
Open from 5 Nov
← this one
THURSDAYS
Hey, I’m Maren!
I run marketing for software companies, one day a week.
A fractional CMO for B2B software. I sit in your leadership meeting, own the marketing number and hire the team, then hand it all over.
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Fractional marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product, Eng
Marketing
Maren Holt
Sales, Finance
Hired by Maren
Content lead
Hired by Maren
Demand gen
ABOUT
Things people ask me before the first call.
Who is this?
Maren Holt. Fifteen years in B2B marketing, the last six as a fractional CMO. Before that I taught high‑school economics, still the best sales training I’ve had.
Austin, and Berlin twice a month
Where have you been CMO?
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Six companies since 2020. Two right now, one slot open.
WORK
What changed after I joined.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
Built an inbound engine, hired the team, then handed it over.
“She hired her own replacement and left us with twice the pipeline.”
Anna Weiss
CEO, Ledgerline
Pipeline by source, 2024
When I joined
2.1×
pipeline in four quarters
Northbeam
Now
Fintech
Jun 2025 – now
Cost per new customer, 2025
−33%
When I joined
Let go of the agency and moved the budget into partners.
Okapi Health
Now
Health software
Jan 2026 – now
Hospital pilots signed in Germany, Q1 2026
12
Launched in Germany with twelve hospital pilots.
RECEIPTS
What clients sent me, unedited.
#leadership
Priya Nair
9:14 AM
Pipeline review this morning was the first one where nobody argued about the numbers. Thank you @Maren.
From: Tom Becker, CFO, Northbeam
Re: the board meeting
Maren, the board asked who wrote the marketing section. I said you did. They want you on the next call. Also, thank you for talking us out of the agency. That saved us about $300k this year.
Tom
Voice note, 0:14
“Honestly the biggest thing is she hired people better than her, and then she left. Who does that? Our Head of Marketing came straight off her shortlist.”
Anna Weiss
CEO, Ledgerline
Recommendation
Dana Brooks recommended Maren
The only marketer I’ve worked with who asked to sit in on sales calls before writing a single word.
VP Sales, Northbeam
Q3 board notes, p. 2
Marketing now sources 41% of pipeline, up from 6% a year ago.
Wen Liu
this is Maren’s doing
Direct message
Wen Liu
CTO, 4:52 PM
Quick one. Can we keep you for another six months? Asking for the whole team.
PRICING
The whole price, on one page.
Invoice
No. 0045
From
Maren Holt
Austin, Texas
Bill to
Your company
Attn: your CEO
3‑MONTH TRIAL
Item
Amount
Fractional CMO, one day a week
$12,000 / mo
A seat in your leadership meeting
Included
A written 90‑day plan, signed off by week four
Included
Hiring your first marketers
Included
A shortlist for my replacement
Included
Slack between Thursdays, replies within a day
Included
Total
$12,000 / month
Month to month after the trial, with 30 days’ notice either way. You keep the plan, the dashboards and everyone I hired.
Not ready for a retainer?
$9,500
Two weeks, one time
I interview your team and five customers.
You get a written 90‑day plan.
You run it yourself, or hire me to.
Probably not a fit if…
You haven’t found product–market fit yet.
You need an ads person, not a CMO.
You want a 40‑slide strategy deck.
I’ll tell you on the first call if I think so.
WRITING
I write one thing a week. These are the useful ones.
Most read
Your first marketing hire should not be a Head of Marketing
Most seed and Series A companies hire a Head of Marketing first and regret it within a year. The role is too senior to do the work and too junior to set the strategy.
“Hire the doer first. Borrow the strategist.”
31,400 reads
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
YOUR TURN
Your org chart has a gap. I fill it on Thursdays.
Book 30 minutes. If I’m not the right person for it, I’ll tell you who is.
CEO
Your CEO
Product
Engineering
Sales
Marketing
Open from 5 Nov
← this one
THURSDAYS
Hey, I’m Maren!
I run marketing for software companies, one day a week.
A fractional CMO for B2B software. I sit in your leadership meeting, own the marketing number and hire the team, then hand it all over.
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Fractional marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product
Tomás Reyes
Engineering
Wen Liu
Marketing
Maren Holt
Sales
Dana Brooks
Finance
Ola Adeyemi
Hired by Maren
Content lead
Hired by Maren
Demand gen
CEO
Priya Nair
Product, Eng
Marketing
Maren Holt
Sales, Finance
Hired by Maren
Content lead
Hired by Maren
Demand gen
ABOUT
Things people ask me before the first call.
Who is this?
Maren Holt. Fifteen years in B2B marketing, the last six as a fractional CMO. Before that I taught high‑school economics, still the best sales training I’ve had.
Austin, and Berlin twice a month
Where have you been CMO?
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Brightpath
2020 – 21
Fernway
2021 – 22
Tally
2022 – 23
Ledgerline
2024 – 25
Northbeam
2025 – now
Okapi Health
2026 – now
Six companies since 2020. Two right now, one slot open.
WORK
What changed after I joined.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
Built an inbound engine, hired the team, then handed it over.
“She hired her own replacement and left us with twice the pipeline.”
Anna Weiss
CEO, Ledgerline
Pipeline by source, 2024
When I joined
2.1×
pipeline in four quarters
Northbeam
Now
Fintech
Jun 2025 – now
Cost per new customer, 2025
−33%
When I joined
Let go of the agency and moved the budget into partners.
Okapi Health
Now
Health software
Jan 2026 – now
Hospital pilots signed in Germany, Q1 2026
12
Launched in Germany with twelve hospital pilots.
RECEIPTS
What clients sent me, unedited.
#leadership
Priya Nair
9:14 AM
Pipeline review this morning was the first one where nobody argued about the numbers. Thank you @Maren.
From: Tom Becker, CFO, Northbeam
Re: the board meeting
Maren, the board asked who wrote the marketing section. I said you did. They want you on the next call. Also, thank you for talking us out of the agency. That saved us about $300k this year.
Tom
Voice note, 0:14
“Honestly the biggest thing is she hired people better than her, and then she left. Who does that? Our Head of Marketing came straight off her shortlist.”
Anna Weiss
CEO, Ledgerline
Recommendation
Dana Brooks recommended Maren
The only marketer I’ve worked with who asked to sit in on sales calls before writing a single word.
VP Sales, Northbeam
Q3 board notes, p. 2
Marketing now sources 41% of pipeline, up from 6% a year ago.
Wen Liu
this is Maren’s doing
Direct message
Wen Liu
CTO, 4:52 PM
Quick one. Can we keep you for another six months? Asking for the whole team.
PRICING
The whole price, on one page.
Invoice
No. 0045
From
Maren Holt
Austin, Texas
Bill to
Your company
Attn: your CEO
3‑MONTH TRIAL
Item
Amount
Fractional CMO, one day a week
$12,000 / mo
A seat in your leadership meeting
Included
A written 90‑day plan, signed off by week four
Included
Hiring your first marketers
Included
A shortlist for my replacement
Included
Slack between Thursdays, replies within a day
Included
Total
$12,000 / month
Month to month after the trial, with 30 days’ notice either way. You keep the plan, the dashboards and everyone I hired.
Not ready for a retainer?
$9,500
Two weeks, one time
I interview your team and five customers.
You get a written 90‑day plan.
You run it yourself, or hire me to.
Probably not a fit if…
You haven’t found product–market fit yet.
You need an ads person, not a CMO.
You want a 40‑slide strategy deck.
I’ll tell you on the first call if I think so.
WRITING
I write one thing a week. These are the useful ones.
Most read
Your first marketing hire should not be a Head of Marketing
Most seed and Series A companies hire a Head of Marketing first and regret it within a year. The role is too senior to do the work and too junior to set the strategy.
“Hire the doer first. Borrow the strategist.”
31,400 reads
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
YOUR TURN
Your org chart has a gap. I fill it on Thursdays.
Book 30 minutes. If I’m not the right person for it, I’ll tell you who is.
CEO
Your CEO
Product
Engineering
Sales
Marketing
Open from 5 Nov
← this one