Maren Holt
Fractional CMO
ESSAY
Positioning is a sales problem wearing a marketing hat
Positioning is a sales problem wearing a marketing hat
Positioning is a sales problem wearing a marketing hat
5 min
If your sales team describes the product differently on every call, you don’t have a messaging problem. You have a positioning problem.
If your sales team describes the product differently on every call, you don’t have a messaging problem. You have a positioning problem.
“Listen to twenty sales calls before you write a single headline.”
Start with the calls
I don’t write positioning in a workshop. I listen to sales calls until the same phrase comes up three times, then I write that down.
The best positioning usually already exists in your customers’ words. Marketing’s job is to notice it and repeat it everywhere.
Next essay
What a fractional CMO actually does on a Thursday
→
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
Maren Holt
Fractional CMO
ESSAY
Positioning is a sales problem wearing a marketing hat
Positioning is a sales problem wearing a marketing hat
Positioning is a sales problem wearing a marketing hat
5 min
If your sales team describes the product differently on every call, you don’t have a messaging problem. You have a positioning problem.
If your sales team describes the product differently on every call, you don’t have a messaging problem. You have a positioning problem.
“Listen to twenty sales calls before you write a single headline.”
Start with the calls
I don’t write positioning in a workshop. I listen to sales calls until the same phrase comes up three times, then I write that down.
The best positioning usually already exists in your customers’ words. Marketing’s job is to notice it and repeat it everywhere.
Next essay
What a fractional CMO actually does on a Thursday
→
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
Maren Holt
Fractional CMO
ESSAY
Positioning is a sales problem wearing a marketing hat
Positioning is a sales problem wearing a marketing hat
Positioning is a sales problem wearing a marketing hat
5 min
If your sales team describes the product differently on every call, you don’t have a messaging problem. You have a positioning problem.
If your sales team describes the product differently on every call, you don’t have a messaging problem. You have a positioning problem.
“Listen to twenty sales calls before you write a single headline.”
Start with the calls
I don’t write positioning in a workshop. I listen to sales calls until the same phrase comes up three times, then I write that down.
The best positioning usually already exists in your customers’ words. Marketing’s job is to notice it and repeat it everywhere.
Next essay
What a fractional CMO actually does on a Thursday
→
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.