Maren Holt
Fractional CMO
WORK
Case studies
Six companies since 2020, four written up. Each one starts with what was broken and ends with what they kept after I left.
Six companies since 2020, four written up. Each one starts with what was broken and ends with what they kept after I left.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
When I joined
Built an inbound engine, hired the team, then handed it over.
2.1×
pipeline in four quarters
Read the case study →
Northbeam
Now
Now
Fintech
Jun 2025 – now
When I joined
Let go of the agency and moved the budget into partners.
−33%
cost per new customer
Read the case study →
Okapi Health
Now
Now
Health software
Jan 2026 – now
Launched in Germany with twelve hospital pilots.
12
hospital pilots in one quarter
Read the case study →
Fernway
Logistics software
Sep 2021 – Aug 2022
When I joined
Turned a churn problem into a retention story.
+18 pts
net revenue retention
Read the case study →
Maren Holt
Fractional CMO
WORK
Case studies
Six companies since 2020, four written up. Each one starts with what was broken and ends with what they kept after I left.
Six companies since 2020, four written up. Each one starts with what was broken and ends with what they kept after I left.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
When I joined
Built an inbound engine, hired the team, then handed it over.
2.1×
pipeline in four quarters
Read the case study →
Northbeam
Now
Now
Fintech
Jun 2025 – now
When I joined
Let go of the agency and moved the budget into partners.
−33%
cost per new customer
Read the case study →
Okapi Health
Now
Now
Health software
Jan 2026 – now
Launched in Germany with twelve hospital pilots.
12
hospital pilots in one quarter
Read the case study →
Fernway
Logistics software
Sep 2021 – Aug 2022
When I joined
Turned a churn problem into a retention story.
+18 pts
net revenue retention
Read the case study →
Maren Holt
Fractional CMO
WORK
Case studies
Six companies since 2020, four written up. Each one starts with what was broken and ends with what they kept after I left.
Six companies since 2020, four written up. Each one starts with what was broken and ends with what they kept after I left.
Ledgerline
Accounting software
Mar 2024 – Feb 2025
When I joined
Built an inbound engine, hired the team, then handed it over.
2.1×
pipeline in four quarters
Read the case study →
Northbeam
Now
Now
Fintech
Jun 2025 – now
When I joined
Let go of the agency and moved the budget into partners.
−33%
cost per new customer
Read the case study →
Okapi Health
Now
Now
Health software
Jan 2026 – now
Launched in Germany with twelve hospital pilots.
12
hospital pilots in one quarter
Read the case study →
Fernway
Logistics software
Sep 2021 – Aug 2022
When I joined
Turned a churn problem into a retention story.
+18 pts
net revenue retention
Read the case study →