Maren Holt
Fractional CMO
ESSAY
The board slide I make every company build in week one
The board slide I make every company build in week one
The board slide I make every company build in week one
6 min
One slide, three numbers, and a sentence about what changed. It ends most arguments about marketing before they start.
One slide, three numbers, and a sentence about what changed. It ends most arguments about marketing before they start.
“If the board can’t read it in ten seconds, it isn’t a board slide.”
Three numbers
New pipeline this quarter, where it came from, and what it cost. Not impressions, not followers, not MQLs. The numbers the CFO already believes.
One sentence
Underneath, a single sentence: what changed since last quarter and why. Writing it forces a decision about what actually mattered.
Next essay
Why I fire the agency in month two, most of the time
→
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
Maren Holt
Fractional CMO
ESSAY
The board slide I make every company build in week one
The board slide I make every company build in week one
The board slide I make every company build in week one
6 min
One slide, three numbers, and a sentence about what changed. It ends most arguments about marketing before they start.
One slide, three numbers, and a sentence about what changed. It ends most arguments about marketing before they start.
“If the board can’t read it in ten seconds, it isn’t a board slide.”
Three numbers
New pipeline this quarter, where it came from, and what it cost. Not impressions, not followers, not MQLs. The numbers the CFO already believes.
One sentence
Underneath, a single sentence: what changed since last quarter and why. Writing it forces a decision about what actually mattered.
Next essay
Why I fire the agency in month two, most of the time
→
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.
Maren Holt
Fractional CMO
ESSAY
The board slide I make every company build in week one
The board slide I make every company build in week one
The board slide I make every company build in week one
6 min
One slide, three numbers, and a sentence about what changed. It ends most arguments about marketing before they start.
One slide, three numbers, and a sentence about what changed. It ends most arguments about marketing before they start.
“If the board can’t read it in ten seconds, it isn’t a board slide.”
Three numbers
New pipeline this quarter, where it came from, and what it cost. Not impressions, not followers, not MQLs. The numbers the CFO already believes.
One sentence
Underneath, a single sentence: what changed since last quarter and why. Writing it forces a decision about what actually mattered.
Next essay
Why I fire the agency in month two, most of the time
→
The Thursday Memo
One email a week, written on Thursdays between client calls. 4,200 founders and marketers read it.